Wealthfront has experienced significant growth, with assets under management rising from $17.4 billion to $37.4 billion in two years, while also managing $37.6 billion in high-yield accounts. The firm has launched a low-cost, nine-basis-point direct-indexing portfolio with a reduced minimum investment of $20,000, positioning itself competitively against established rivals like Charles Schwab. With 1 million clients and a focus on the mass affluent market, Wealthfront continues to innovate and expand its offerings, solidifying its place in the robo-advisory landscape.
Wealthfront has rebounded impressively, now serving 1 million clients and managing $75 billion in assets, following a setback with UBS. The robo-advisor is innovating in direct indexing by introducing a low-cost S&P 500 portfolio with a significantly reduced minimum investment of $20,000, enhancing its competitive edge in the market. With a fully automated system, Wealthfront is positioned uniquely among rivals, allowing it to offer services at lower prices while catering to the mass affluent market.
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